The current trend of viral beverages has led many novice entrepreneurs to try their luck in starting such businesses.
This can be seen in viral drinks that are considered promising business opportunities.
However, one thing you need to consider is the competition from well-known competitors who came before you!
Therefore, to avoid going astray when starting your business, let’s explore the potential of viral beverage business below!
Read more: The Lucrative Potential of Stamina Coffee Business!
Create a Unique Brand Name
One way to build brand awareness among consumers is by creating a brand name that is as unique or as interesting as possible.
The role of the brand is crucial in creating consumer awareness of the product.
Furthermore, the brand name serves as an identity for the product, making it easily recognizable by consumers.
With the right brand name, capturing consumers’ attention and encouraging them to purchase the product without hesitation will be easier.
Prioritize Quality
A product should not only be described as “tasty” or “delicious.” The most important aspect is to pay attention to the quality of the raw materials used.
This is because culinary products like beverages are consumed by people.
If, as a business owner, you use low-quality and potentially harmful raw materials, it can have detrimental effects on the health of your consumers.
The added advantage of using high-quality raw materials is that it builds trust among consumers, encouraging them to come back and purchase your products.
Moreover, your product will not be underestimated solely based on its quality.
This factor will attract a flood of consumers to your business and enable you to compete with experienced competitors.
Create Beverage Innovations
Another potential of the viral beverage business is to create product innovations. Consumers are more interested in trying beverages they have never experienced before.
Therefore, it is crucial to create unique beverage innovations that have not been seen before. Who knows, you might become a trendsetter.
By offering a variety of unique flavors, you will have a competitive edge in your business.
This will prevent consumers from getting bored with your product menu and going elsewhere.
However, beverage creations are not just about taste.
You can also add various appealing toppings such as rice crispies, marshmallows, ice cream, fruit slices, biscuits, chocolate candies, mozzarella, and various flavors of whipped cream.
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Design Attractive Packaging
One of the factors that attracts consumers to a product is the captivating packaging design. Packaging is also one of the components of your branding strategy! It can influence consumers’ psychological perception when they see it.
With neat and eye-catching packaging, it will undoubtedly be preferred over plain packaging, right?
Additionally, the material used for packaging is also a consideration for consumers. Therefore, it is advisable to choose thick and sturdy plastic materials that are safe.
Market Online
One way to make your business famous faster and reach a wider audience is by leveraging social media as a digital marketing platform.
Considering that digital marketing is currently popular and rapidly growing.
Apart from reducing the budget for expensive offline advertisements, you can create content such as posters or videos that are more creative and can attract consumers with out-of-the-box concepts.
You can also collaborate with specific influencers or food bloggers to endorse your beverage business, promoting it to a larger audience.
Offer Product Promotions
The last potential of the viral beverage business is offering promotions.
To attract consumer interest when you first open your business, you can offer discounts or price reductions.
This is a marketing strategy you can try to catch consumers’ attention and encourage them to try your products.
You can also organize giveaways by creating quiz content on your business’s social media with specific conditions such as following your account, including hashtags, and mentioning other friends.
The more people participate, the faster your business will go viral.
Read more: 3 Herbs to Enhance Virility, Men Should Try!
Get the best raw materials!
Are you planning to start a trendy beverage business? Or perhaps you’re already developing one?
You can entrust it to Putra Farma Yogyakarta as an experienced and highly credible instant beverage product contract manufacturer since 2000. Our location is in Indonesia, precisely in Yogyakarta.
In addition, we also accept orders to be shipped worldwide.
With our services, you can make your own branded instant beverage products without having to think about high capital to build your factory.
We offer a wide range of ready-to-brew trendy café beverages, including tea, coffee, chocolate, latte, and fruity options.
For product legality issues, you don’t have to worry! Because we guarantee that our products use the best quality raw materials that are legally certified and have food testing from the laboratory.
We also carry out production with GMP, and HACCP standards, as well as double-checking.
Many benefits await you by establishing a business partnership with us, including:
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- consulting all product needs;
- create custom brand names;
- raw materials without preservatives or harmful dyes;
- product recipes are guaranteed 100% confidentiality;
- special product formulation for one client only;
- free product samples with applicable conditions;
- free revision until you find the right formulation;
- easy terms of cooperation;
- free to choose the form of product packaging (box/pouch/sachet/bottle/jar);
- product formulation can be from the customer or the company;
- free logo design and product packaging as desired;
- flexible payments can be repaid 3 times;
- MoU on cooperation at an affordable cost;
- Nutritional Value Information management services;
- management of product Intellectual Property Rights;
- registration of distribution permits for POM and HALAL MUI;
- product shelf life of up to 2 years;
- negotiate Cost of Goods Sold issues;
- we are ready to adjust to the capital you have;
- delivery throughout Indonesia with various trusted expeditions.
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The most complete and trusted beverage manufacturer with a process that is easy, fast, safe, reliable, and affordable. For more information, please contact CV. Putra Farma Yogyakarta
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