Successful business products in the market cannot be far away from the role of social media as a promotional platform.
Besides, you can use it for free, and social media can market a product massively. That way, the effect that business people can feel is the efficiency of time, energy, and even the promotion budget.
The wide variety of well-known platforms makes it easier for business people to choose and adapt to their needs.
Therefore, it is very significant for who you are novice businessmen to know some of the variations of social media marketing below. Let’s check more!
Photo and Image Sharing Sites
Research shows that visual content on social media receives more responses than written content.
Visual assets have also received top priority in modern brands, with nearly 49% of marketers saying visuals are one of the keys to their strategy.
Platforms like Instagram, which has more than 1 billion monthly active users, provide evidence of the ease with which it is easy to organize and share photos and images.
Product brands that want to implement social media marketing must focus on creative visuals with high quality and be able to tell a story.
Ways to implement photo and image-sharing sites:
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- Post the best quality creative images that can illustrate your brand values.
- Promote user-generated content through branded hashtags.
- Engage your customers and followers in real-time.
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Live Streaming Apps
Its own use for broadcasting videos directly to multiple viewers. Real-time video streams can show themselves and what they’re doing on a professionally setup screen with multiple speakers.
How to use this method: There are many ways to make your stream a big audience, from interviewing famous guests to doing exclusive product offers for your business.
Live streaming can also provide an opportunity for users to interact directly with the host. So it’s very important to monitor and engage with comments during streaming.
Social Messaging Apps
Social messaging applications are a type of social media that allows users to communicate in real-time with other people.
One of the most popular messaging apps today is WhatsApp which has over 200 billion monthly users!
While not traditionally considered a marketing tool, these messaging apps can be a powerful way to reach and engage your business’s target audience.
Product brands can use it to provide customer service, recommend products, and even make sales. How to use the social messaging app:
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- Use chatbots to answer customer questions.
- Send automatic coupon codes or discount offers.
- Create private groups for your loyal customers and followers.
- Use Smart Inbox to keep track of all incoming messages and conversations in one place.
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Disapearing Content Apps
Use it to send instant messages privately and publish timely content to all your followers for the next 24 hours.
Short formats such as stories are perfect for posting timely content. You can implement announcements, limited edition items, or live events.
Most of the content on Stories and Snapchat also feels more authentic and straightforward due to their shelf life of only 24 hours. How to use this method:
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- Polls, voting (using interactive story stickers).
- Countdown to product launch.
- Behind-the-scenes content.
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Social Shopping Networks
Today’s social shopping has become very popular in recent years.
Most social media platforms today allow users to browse and purchase products without ever leaving the associated application.
It is the most convenient way for consumers to shop and gives product brands a unique opportunity to sell their products directly to their target audience.
Consider that 60% of people say they discover new products on Instagram, and 75% of Pinterest users say they “always shop” on the app, so social shopping has a lot of value in business success.
How to implement a social shopping network:
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- Create an online store on the Facebook app and link it to your Facebook and Instagram pages.
- Use Pins on the Pinterest platform with specific names to tag products for sale in your posts.
- Add TikTok Shop to your profile and sell products directly to your fans/followers.
- Tag products in Instagram posts and stories and link them to your website or other platforms like Shopify.
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Interactive Social Media Apps
This type of social media application focuses on the interaction and involvement of users.
They encourage users to communicate with each other through gamification, competition, or voting.
Examples include Snapchat’s “Lens” feature, which allows users to add augmented-reality filters to their photos and videos.
Meanwhile, TikTok has a “Duet” feature that allows users to record themselves singing or dancing with videos of other users.
How to implement an interactive social media application:
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- Create branded Snapchat Lenses or Filters that your audience can use.
- Encourage users to duet together with your TikTok videos to win prizes.
- Stay active in the comments section of the app.
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Discussion Forums
Audiences usually use online discussion forums to ask and answer questions, network, and form communities around specific topics and interests.
How to use this method: You have to be genuinely willing to offer your customers a helping hand by lending them subject matter expertise about your business and answering questions related to your industry.
Plus points when you can share information related to your product brand in the discussion, but it should not be your principal goal when participating in the discussion forum.
One of the things you need to pay attention to is that several discussion forums on the website have specific rules you must obey, for example, prohibiting self-promotion or hard-selling products.
If you’re posting as a business, don’t forget to check the answers to the original questions and only add links to your products when they’re helpful.
Social Review Sites
According to Statista, 36% of consumers use online reviews to make a purchase decision.
Many of them also trust online reviews to be one of the best recommendations they can trust.
Curating, collecting, and getting involved with your online reviews are key methods that can succeed in many areas of the industry today.
How to use social review sites:
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- Monitor and respond to each review on time.
- Encourage your customers to contribute positive reviews to your business.
- Use negative reviews as your opportunity to increase business.
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You can get free promotional content!
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